Meet the team
behind it all

Meet the Flagship team. We’re a bunch of go-getters, problem-solvers, and idea-generators who love nothing more than working together to bring new technology to the retail world. We’re constantly pushing ourselves to think outside the box and have a blast doing it.

Simon Molnar

Founder & CEO

Simon is a tech industry veteran with over 12 years of experience under his belt and a passion for all things retail. He got his start at MacromatiX, where he learned everything he knows today while working with some of the brightest minds around. From there, Simon joined his brother at a company he had started called Ice Online, before taking a brief stint at One Big Switch.

Together, Simon and his brother launched, America’s biggest online jewellery retailer, in Australia in 2012. Today, Ice Online is Australia’s largest online-only jewellery retailer, with a large number of monthly visitors and a massive database. With a strong focus on SEO and USPs, Simon drove strong conversion rates and built up the brand’s recognition across Australia.

Now, as the CEO and Founder of Flagship, Simon is using his eCommerce expertise to help brick-and-motor retailers get better data insights. Just try to keep up with him – this guy never slows down! But don’t worry, Simon values work-life balance and loves to unwind with a little PlayStation action.

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Roger Qian

Chief Product Officer

Meet Roger, the retail wizz who is obsessed with solving the biggest and baddest challenges faced by retailers today. With over 5 years of experience in retail sales, e-commerce, fintech, and IoT, Roger is a jack-of-all-trades who is well-equipped to bring the future of retail to life and add serious value for customers.

He is deeply committed to understanding and addressing the needs of the retail industry and is always on the lookout for new ways to innovate and drive success.

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Ronnie Kessler

Growth & Strategy

Meet Ronnie, a seasoned tech aficionado with a wealth of experience fostering successful ventures. His early career saw him innovating in technology development, a role which he transitioned from effortlessly to master executive, commercial and operational domains in more recent years.

Ronnie’s fervour for customer-centric solutions serves as the cornerstone of his leadership philosophy. Now steering Flagship’s strategy and growth initiatives, his focus and motivation guide us into an era of exponential business growth and limitless possibilities.

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Marcel Ninio


Marcel is a driven business analyst with a wicked sense of humour and a passion for helping businesses improve their performance through better decision-making and unlocking value from their data. With top-tier experience at Deloitte and Commonwealth Bank, as well as technical qualifications in accounting and finance and a deep understanding of data and analytics, Marcel brings complex problem-solving skills and commercial acumen to the Flagship team.

He has worked on a variety of projects across industries such as financial services, retail, manufacturing, education, and healthcare, and is always looking for new ways to make a positive impact. Just don’t be surprised if he cracks a joke or two along the way – this guy knows how to have fun while getting the job done.

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Deena Metz

Operations & Customer

Deena is an operational ninja and high-performing generalist who is not afraid to take on any challenge that comes her way. With over five years of experience in project management, partnerships, and operations across various startup industries, Deena is a pro at delivering high-quality, on-time project deliverables to stakeholders. At Flagship, Deena utilises her excellent organisational and communication skills, as well as her strategic problem-solving abilities, to identify and solve challenges and create efficient and cost-effective processes and outcomes. With her vibrant personality and confidence, Deena brings a refreshing perspective to the table. Whether she’s strategizing, collaborating, or executing, Deena is always bringing her A-game and having a blast doing it.

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Ben Rohald


Ben is a software and machine learning genius who is a total pro at data analysis and management. He’s worked at some seriously cool high-growth software companies like Atlassian and Optiver, where he developed a passion for building intelligent systems that deliver value to customers. With a nickname like Big Brain, it’s no surprise that Ben is a data mastermind who is always looking for new ways to drive success and innovation. In addition to his technical expertise, Ben brings a wealth of experience, creativity, and enthusiasm to every project he works on.

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Ryan Lonstein


Ryan is a code wizard with a degree in Computer Science and Commerce from UNSW and founded his own venture-backed e-commerce technology startup. He has worked at Canva and has lent his software development skills to a bunch of early-stage startups, where he has a reputation for building scalable and robust systems like a boss.

Ryan is always hungry for new challenges and loves nothing more than diving into a good software development project. No matter the project, Ryan is always working full throttle.

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Adam Goldberg

Software Engineer

Adam is a software superhero with over six years of experience under his belt. He holds a degree in Software Engineering from UNSW and completed his Honours year at the Victor Chang Cardiac Research Institute, where he studied the impact of wearable devices on heart health (talk about impressive). In addition to his education, Adam has worked as a full-stack engineer at some pretty impressive companies like Atlassian and Commonwealth Bank.

And if that wasn’t enough, he’s also the longest-running scissors paper rock champion at Flagship (talk about a well-rounded dude). His diverse background and expertise make him an asset to any team, and he’s always ready to tackle new challenges with his engineering superpowers.

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